Betfair x Juventus x Barcelona x Sevilla
Beat The Elite
Our task was to grab the attention of punters across Europe using Betfair’s football sponsorship.
We created a digital competition putting punters and players ‘head to head’ in a football quiz. Winners were flown to Barcelona to compete at Camp Nou.
Our films featured Barcelona legend Rivaldo and superstars from Sevilla and Juventus.
Viewers who clicked were taken to a microsite and asked a series of football questions.
Post-quiz, we served ‘congrats’ messages to the competitors with the highest scores.
And served cheekier messages to those with low scores.
