UGG

Feel House Paris

We launched a four day pop-up right in the heart of Paris, creating a space that helped Gen-Z expand their creative horizons by pushing them out of their comfort zones. Feel House featured a jam packed schedule of culturally relevant programming led by some of Paris’s brightest creatives.

“The first [Feel House] of its kind to open this side of the Atlantic, the space was a place for freedom and new ideas to flourish”

— Crash Magazine

We worked with some of the city’s best talent to bring the experience to life.

Enfant Précoce

Painter
Dylan Cho-Long

Tattooist
Le Labo

Parfumerie
Lili Creuk

Nails & Tooth Gems
Hera Pradel

Songwriter
Mars

Music Producer
Thomas Coupeau

Chef
Highsnobiety

Fashion Media Platform
Rinse FM

Music Media Platform

The tattoo workshop led by Dylan Cho-Long challenged guests to create custom designs, while the session with Le Labo explored the relationship between memory and scent. Our songwriting workshop, featuring budding artists Hera & Mars, tasked guests with creating an original composition and our roundtable with RinseFM gave guidance on how to make it as a multi-hyphenate creative.

We also gave guests the chance to experiment with their personal style via shoe customisation led by painter Enfant Précoce and Lili Creuk on nails and tooth gems.

At night, the space served as a central gathering point for the city’s tastemakers. Highsnobiety and RinseFM hosted parties in the space across the pop-up with performances from their roster of artists.