This ad unit spanned an entire hallway in Oxford Station to give passersby the feeling of being on a “Walk of Fame.” The floor was skinned to resemble a red carpet, while lifesize images of each creator spanned the walls and ceiling.

The ceiling features an easter egg for those who look up; one of our creators (Colin Furze) can be seen flying with a jetpack. Colin also wears a jetpack in the hero video - this was a fun way to tie the two pieces of creative together.

Each creator developed original content to promote the campaign.