McDonald’s
Return of the Mac
Lockdown 1.0. A unfamiliar and troubling time. Schools closed, offices closed and most alarmingly… McDonald’s closed.
So to celebrate the grand return of the UK’s favourite fast food chain, we created a fully integrated Welcome Back campaign, running across TV, outdoor, social and radio.
We kicked it off with an energetic 40 second TV spot, featuring the iconic Return Of The Mack track.
“McDonald’s celebrates reopening in Britain with joyous spot”
— Adweek
Our mouthwatering macro ads featured in locations all over the UK.
We let fans know that not only were their favourite McDonald’s items back, their beloved rituals were back too.
Our social ads ran across YouTube, Facebook, and Instagram, tantalising viewers across the nation.
We even managed to get our rituals on the radio with some slurping and bag rustling.
- Press -
- Results -
BTAA ‘Nominated’
Campaign ‘Ad of the day’
Shots ‘Shot of the week’
Ad Week ‘Editors Pick’
Ad Age ‘Editors Pick’
David Reviews ‘Pick of the day’
David Reviews ‘5 stars’