McDonald’s
Schnuggs
McNuggets are the most hyped McDonald’s product (and rightfully so in our opinion). So when word got out about the limited edition Spicy Chicken McNuggets release, we knew we had to go full on hype beast mode.
We created a Supreme style brand called Schnuggs, which satirised streetwear culture in our tongue in cheek ads. We even created limited edition Schnuggs streetwear pieces and created an original autotune song to bring the films to life.
“McDonald’s blends streetwear and spice with spoof brand ‘Schnuggs’”
— Campaign
We worked with Snapchat to create an augmented reality experience. Passersby who pointed their phone at the ads were treated to a surprise.
We even created a crazy Snapchat filter.
And flooded the internet with our silly GIFs.
